Gawad e-Dukasyon Program

I.        Summary of Information



Implementation Period

Phase I: 2013-2014

Phase II: 2015-2016

Impact Area

  • More than 4,000 public schools connected to Knowledge Channel
  • General public

Program Partners

Knowledge Channel Foundation, Inc. (KCFI)

II.        Objectives

  1. To develop an educational video series for Technology Livelihood Education (TLE) for Grade 8 (Phase I) and Grades 9-12 (Phase II) on agriculture and agripreneurship, complemented by educational games and/or activities for students, coupled with lesson plans for teachers.
  2. To develop inter-active computer-based e-learning modules to complement the episodes; session guides or lesson plans for teachers; and to test the impact of the episodes in the attitudes of the students towards agriculture.
  3. To help high schools students understand the relevant concepts on agriculture, to learn the skills, with the end view of encouraging them to pursue higher studies engaged in agriculture or related fields.

III.        Results and Impact

The Philippines being an agricultural country, many if not majority of the Filipinos in rural communities are engaged in agriculture-related work or businesses.

Agriculture does not only provide the daily nutritional sustenance of Filipinos, but it also contributes immensely to the economy and plays a major role in the improvement of the country’s economy. It can contribute much more if more young people will consider and pursue agriculture as a serious area of study and career option.

However, according to the Commission on Higher Education (CHED), there is a steady decline in the enrolment in agriculture, forestry, and fisheries courses in colleges and universities in the country for the past 10 years. From 94,900 enrollees in 2001, it is now down to 49,823 in 2011 or an almost 50% decrease.

Thus, LANDBANK partnered with Knowledge Channel Foundation, Inc. (KCFI) to develop a series on agriculture-entrepreneurship (“agripreneurship”) to create awareness and educate the learners to take up courses and/or eventually engage in activities which deal with agriculture and agripreneurship. 

LANDBANK signed a Deed of Donation with KCFI on February 20, 2013 for the LANDBANK Gawad e-Dukasyon Program, initially involving the production of three (3) videos on sustainable agriculture/farming and fisheries practices and technologies, to be aired over Knowledge Channel, coupled with e-modules that will be made available on the internet.

The videos were used as learning materials for the Department of Education’s Alternative Learning System and Informal Education Program as well as for Technology and Livelihood Education (TLE) and Technical Education and Skills Development Authority (TESDA).

Phase I was completed in January 2014 and rolled-out in via KCFI by June 2014. It is currently being aired four (4) times during the scheduled airing week, and to continue for five (5) school years.

1.    Three (3) “AgriCOOLture” videos (Phase I). The Program produced 3 videos with the following topics that were aired in K-Channel:

  1. Agriculture Science and Livestock
  2. Crop Production
  3. Aquaculture

2.    Beneficiaries. The Program was beneficial to the following: 

  1. 4,007,943 learners from more than 4,000 public schools connected to K-Channel through on-air broadcast and video on-demand.
  2. More than 10,000 out-of-school youths and mature learners enrolled in DepEd’s Alternative Learning System (ALS)
  3. More than 100,000 teachers of formal schools and community learning centers with access to K-Channel.
  4. Learners of private and public schools, and their parents and siblings in the 1,500,000+ households all over the country with access to K-Channel.
  5. The general public with access to K-Channel and its on-line portal.

3.    Focused Group Discussions (FGD). The LANDBANK-KCFI program team conducted FGDs to measure the effectiveness of the videos. The researchers went to Naic Coastal High School in Naic, Cavite and San Roque National High School, in Antipolo City, Rizal. For the urban sample respondents, students of Mandaluyong High School in Mandaluyong, Metro Manila were taken.


Each sample class representing average-performing Grade 8 high school sections per school took part in the evaluation. The students in the sample classes participated in the paper and pencil tests. Each class was given an episode to view. The following were the results:

  1. Generally, students found the show interesting and educational. For instance in episode 1, they mentioned “potentials of Agriculture as a field of study and as a profession” as concepts learned. In episodes 2 and 3, the students realized the economic and societal importance of agriculture and the job opportunities they can get to support their needs.
  2. The students like shows of this kind: magazine format with a few appropriately injected humors which made it enjoyable and effective.
  3. The use of contemporary Filipino and a few English lines were favored, and in fact made the episodes very comprehensible.

IV.        Innovations

1.    The video series offered a unique and fresh approach—to presuppose that the pursuit of agriculture could be a viable, if not a lucrative business opportunity—a concept that veers away from the traditional view that agriculture is a back-breaking job that does not earn much.

2.    It was able to touch base with the youth as it featured popular TV/movie actors that the youth identified with as episode hosts: Aaron Villaflor (Phase I) and Enchong Dee (Phase II-proposed).