Roderick Capalongan left his career in advertising in 2014 to venture into mushroom farming, and is now a leading supplier of mushrooms in his home town of Solano, Nueva Vizcaya, including Manila, Isabela, Cagayan Valley, Tarlac, and Pampanga.
SOLANO, Nueva Vizcaya – Roderick Capalongan built a dynamic career in advertising, mastering project management, below-the-line communications, and complex campaign operations. But what started as a side hustle soon turned into his true passion—mushroom farming.
Inspired by a fellow farming enthusiast, Roderick initially ventured into mushroom production to generate extra income for his family. However, what began as a small project soon became his full-time calling.
In 2014, he left advertising behind to grow mushrooms on a 2-hectare farmland he inherited from his grandfather. Roderick named his own farm “Mushroom Man” and used recycled agricultural waste, such as rice straw, as substrate to grow oyster mushrooms.
As demand grew, so did Roderick’s desire to scale up the business. In 2016, he found a reliable partner in Land Bank of the Philippines (LANDBANK) which stepped in with an initial loan of P300,000.00, giving Roderick the boost he needed to expand his operations.
“Salamat sa LANDBANK dahil palagi silang handang sumuporta sa akin at sa projects ko. Sa tulong nila, nakapagpatayo ako ng facilities at nakapag-expand ng farm ko,” said Roderick.
Over the years, LANDBANK has extended a total of P6.25 million to support Roderick’s mushroom production, which covered the purchase of equipment and the construction of mushroom housing, and even the expansion to tilapia and catfish production.
The Mushroom Man currently delivers fresh produce daily to market outlets in Nueva Vizcaya and Manila, as well as in the provinces of Isabela, Tarlac, Pampanga, Cavite and Cagayan Valley.
Innovation meets sustainability
Roderick adopted an integrated farming business model that combines mushroom production with tilapia fish farming to minimize farm waste, reduce operational costs, and promote resource efficiency.
One of his sustainable farm methods involve recycling mushroom spent—a byproduct of his mushroom production—to cultivate duckweeds as an alternative to artificial commercial fish feeds.
This recycling practice reduced the cost of his tilapia production by half and significantly increased his profits.
“Sa panahon ngayon, tumataas na ang presyo ng farm inputs, tulad ng tilapia feeds. Kaya kailangan maging resourceful para gumanda ang kita,” said Roderick.
During the COVID-19 pandemic, Roderick also expanded his product line to include processed mushroom products, which include siomai, crispy mushroom, mushroom spread, and chili paste, alongside organic fertilizers.
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Roderick adopted an integrated farming business model that combines mushroom production with tilapia fish farming, wherein he uses discarded mushroom spent to produce duckweeds which serves as a natural alternative to fish feeds.
A trailblazer in mushroom and integrated farming
In recognition of his innovative practices and contributions to the local mushroom industry, LANDBANK conferred to Roderick the “Ulirang Magsasaka – Special Award for Integrated Farming” at the Bank’s Models of Excellence Recognition Initiative for Top Bank Clients (MERIT) Awards.
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Roderick and his wife, Sheila Capalongan, receive the special citation for integrated farming during the LANDBANK MERIT Awards in Malate, Manila.
Roderick and his wife, Sheila Capalongan, receive the special citation for integrated farming during the LANDBANK MERIT Awards in Malate, Manila.
The MERIT Awards celebrated the Bank’s top development partners in the delivery of essential financial and support services in local communities nationwide.
Roderick’s farm has become the model mushroom farm in Nueva Vizcaya, attracting local and foreign visitors, including students, cooperatives and associations, to learn from his expertise about mushroom and integrated farming.
National agencies like Department of Science and Technology (DOST), Department of Agriculture (DA), Department of Agrarian Reform (DAR), and state universities also work closely with the farm to promote sustainable farming practices and enhance agricultural education.
Looking ahead, Roderick plans to build a farm school to train aspiring agri-entrepreneurs in mushroom production and elevate Nueva Vizcaya as a hub for oyster mushroom production.
He likewise plans to train abroad to refine his skills and learn best global practices to help boost the local industry.
“We are planning to train sa ibang bansa para mag-uwi ng advanced technology at matuto ng modern practices for mushroom production. Naniniwala ako na kaya natin magkaroon ng globally competitive mushroom industry,” said Roderick.
A Journey from Campaigns to Cultivation
Roderick Capalongan’s journey from the advertising world to agriculture is a testament to his adaptability to embrace change and passion to pursue his calling. With LANDBANK as his trusted partner, he continues to thrive—proving that success grows where passion and innovation meet.
Through partnerships like these, LANDBANK is empowering farmers and Filipinos nationwide for a better future.
About LANDBANK
LANDBANK is the largest development financial institution in the Philippines with the largest portfolio in support of agriculture, fisheries, and rural development. Promoting financial inclusion, digital transformation, and sustainable national development, the Bank is present in all 82 provinces in the county and is committed to provide accessible and responsive financial solutions to empower Filipinos from countryside to countrywide.
LANDBANK aids recovery of quake-affected communities in Davao and Cebu
LANDBANK reaffirmed its commitment to disaster response and recovery by extending ₱3.2 million in financial assistance and ₱3.1 million worth of relief packs to earthquake-hit communities in Davao Oriental and Cebu on October 23, 2025. Finance Secretary and LANDBANK Chairman Ralph G. Recto, together with President and CEO Lynette V. Ortiz, led the simultaneous relief operations. “LANDBANK remains steadfast in providing timely assistance to our fellow Filipinos during times of crisis. Beyond immediate relief, we are equally focused on supporting the long-term recovery and rebuilding of affected communities,” said LANDBANK President and CEO Ortiz. In Davao Oriental, ₱500,000 was turned over to the provincial government, and ₱200,000 each to the City of Mati and Municipality of Manay. LANDBANK also distributed 1,000 grocery packs to displaced families, partly funded by voluntary donations from Bank employees. In Cebu, ₱2.3 million in financial aid was provided to 11 municipalities, including ₱500,000 each to Medellin, San Remigio, and Daanbantayan, and ₱100,000 each to Tabogon, Tabuelan, Sogod, Borbon, Catmon, Bantayan, Sta. Fe, and Madridejos. A total of 2,600 relief packs containing essential items, also funded in part by employee contributions, were also turned-over to the local Municipal Social Welfare and Development Offices of the said municipalities and Bogo City. Previously, LANDBANK extended ₱4.9 million in aid to Cebu Province, Bogo City, and Masbate, distributed 2,000 food relief packs, donated 32 portable water filtration systems, deployed mobile ATMs, and ensured branch operations resumed promptly. Beyond immediate relief, LANDBANK rolled-out financial programs to support long-term recovery, including the CARES Plus for MSMEs and cooperatives, Electronic Salary Loan (eSL), EasyCash for Emergencies, PeER Loan for pensioners and government employees, and Emergency Loans of up to ₱25,000. LANDBANK services remain accessible via 409 branches, over 2,900 ATMs nationwide, and online through the LANDBANK Mobile Banking App (MBA), iAcces, weAccess, and Link.BizPortal. For more information, visit any LANDBANK branch or call the Customer Care Hotline at (02) 8405-7000.
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LANDBANK, DENR boost support for sustainable water and environmental initiatives
LANDBANK President and CEO Lynette V. Ortiz (2nd from right) and DENR Secretary Raphael P.M. Lotilla (2nd from left) formalize a partnership to strengthen the country’s water security and environmental resilience through the signing of a Memorandum of Understanding (MOU) on 15 October 2025 at the DENR Central Office in Quezon City. They are joined by LANDBANK Senior Vice President Gonzalo Benjamin A. Bongolan (rightmost) and DENR Undersecretary Carlos Primo C. David (leftmost). State-run LANDBANK and the Department of Environment and Natural Resources (DENR) have partnered to strengthen the country’s water security and environmental resilience through enhanced collaboration on water-related projects. The partnership was formalized through a signing of a Memorandum of Understanding (MOU) led by LANDBANK President and CEO Lynette V. Ortiz and DENR Secretary Raphael P.M. Lotilla on 15 October 2025 at the DENR Central Office in Quezon City. They were joined by LANDBANK Senior Vice President Gonzalo Benjamin A. Bongolan and DENR Undersecretary Carlos Primo C. David. Under the agreement, LANDBANK and the DENR will jointly promote sustainable water resource management by extending financial and technical support to water districts, local government units (LGUs), and other institutions engaged in water supply, sanitation, and conservation initiatives. “LANDBANK reiterates its commitment to provide accessible financing to water districts, LGUs, and other entities engaged in water supply, sanitation, and conservation projects. Together, we aim to build resilient communities, strengthen public health, and secure the country’s water future,” said LANDBANK President Ortiz, underscoring the urgency of sustainable water solutions in the face of climate-related challenges. The partnership builds on the Bank’s existing H2OPE Lending Program (Water Program for Everyone), through which LANDBANK has already released ₱5 billion in financing to 35 borrowers nationwide as of August 2025. This enhanced collaboration will further scale up support for water-related initiatives nationwide. LANDBANK will allocate funds and design financing programs for eligible projects, promote concessional lending opportunities, and provide related financial services. As a Direct Access Entity (DAE) to the Green Climate Fund (GCF), LANDBANK will also partner with the DENR to develop and manage projects for GCF funding. “Integrated water management is a challenge that we need to be constantly working on. With LANDBANK's support as the implementing agency for the loan facility, we can move forward with ease, without having to establish a new system and new agencies to administer the same. Through this partnership, we will also explore a responsive loan instrument for water service providers to better support their operations and improve access to safe water across communities,” said DENR Sec. Lotilla. For its part, the DENR will identify priority water programs and provide technical guidance in water resource management, conservation, and environmental impact assessments. It will likewise assist eligible proponents in securing necessary environmental permits and approvals. Eligible projects include the development and rehabilitation of water supply systems, wastewater treatment, watershed protection, and other climate-resilient water resource projects aligned with national policies and UN Sustainable Development Goal (SDG) 6 on clean water and sanitation for all.
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Harvest of Dreams: Citrus pioneer turns Malabing Valley into land of opportunities
In Nueva Vizcaya, talk about citrus and one name always comes to mind. Known as the province’s Father of Citrus for pioneering the local citrus industry, farmer Alfonso Namuje, Jr. has long been recognized as a local hero, whose vision and determination turned Malabing Valley into a thriving citrus hub. “Nung bata pa ako, mahilig na ako magtanim ng mga halaman. Baka yun ang ibinigay ng Diyos sakin,” Mr. Namujhe recalls. From a young age, he was drawn to plants, a passion that led him to study agriculture in college. But life led him to a different direction. He found himself working at a pig farm in Laguna, where he eventually became a manager. It was only after seeing how the fruits he planted in his backyard were celebrated by the community that he realized his true calling. “Yung mga prutas na tinanim ko, pinag-piyestahan ng mga tao. Naisip ko na ito pala ang magpapayaman sa lugar,” he says. This inspired him to return to Malabing Valley and dedicate himself fully to uplifting his hometown through citrus farming. Before Mr. Namujhe introduced citrus, the valley’s main crops were corn and coffee. However, years of armed conflict had turned the area into a settlement for former rebel forces making financial institutions wary of investing. Still, he believed that providing livelihoods could be a powerful tool for change. “If there’s a marketable farm product in the area, the government will take notice. Roads, electricity, infrastructure — they will follow,” he says. Guided by this vision, he introduced citrus to the valley. He then left his well-paying job and moved back to Malabing Valley with his family. Together, they began building the foundation for what would become a thriving citrus hub. He established the Namujhe Integrated Farm, and shared knowledge with fellow farmers through the Malabing Valley Multi-Purpose Cooperative (MVMPC), which he helped organize. As interest in citrus grew, more farmers sought guidance. Through the MVMPC, farmers gained access to techniques, financial support, and farm inputs, while his own farm became a living classroom and an agri-tourism site. A critical part of this transformation was LANDBANK which believed in Mr. Namujhe’s vision when others refused to. The Bank provided the financial support needed for farmers to invest in inputs and expand operations. Citrus farming soon became a viable industry, improving livelihoods and attracting government attention — roads were built, connecting communities and markets, and what once took a five-day carabao ride to reach Solano could now be traversed in hours. Through years of research and experimentation, Mr. Namujhe refined orchard management, introduced new cultivars, and shared his knowledge with students, co-farmers, and visitors. Malabing Valley became the heart of citrus production in Cagayan Valley, with Kasibu officially recognized as the Citrus Capital of Luzon. “Nagpapasalamat talaga ang mga tao. They accept na ako talaga ang dahilan na nag-improve ang kanilang buhay. Sa akin, that’s my achievement. I can be proud of it,” he shared, reflecting on the gratitude of local farmers. “Si Dad, ibang level talaga. One man’s dream, naging isang community. Isang tao lang ang gumawa nito, and pulled everybody up,” says his daughter Josephine, who was inspired to follow his father’s footsteps. “Yung mga politician sinasabi nila, 'Alam mo, kami makakalimutan, pero ikaw – yung binigay mo na legacy dito, I don’t think makakalimutan ka,’” Josephine proudly added, highlighting how his father’s contributions have left a lasting imprint on the community. Mr. Namujhe’s efforts provided not just a new crop, but a new foundation for success, empowering countless farmers by granting them access to innovative citrus production techniques, financial support, and necessary farm supplies. Through his work, many young people were able to pursue their education, and several families successfully built quality homes and acquired properties in the lowlands. His leadership and advocacy significantly contributed to creating job opportunities, effectively improving the livelihood of the entire community. His pioneering work has earned him national recognition. Most recently, LANDBANK’s Gawad TANYAG Awards honored him as Ulirang Magsasaka, acknowledging the impact of his leadership, innovation, and community transformation. “LANDBANK is doing their work, kaya I'm loyal to them. Maraming pumupunta sa akin na iba. Pero hanggang nandiyan pa ang LANDBANK, kasama ko yan,” he added. Through his vision, determination, and unwavering commitment to his community, Mr. Namujhe turned a once-overlooked valley into a thriving citrus hub — leaving a legacy that will continue to inspire generations.
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