Manila Bay SUNSET Partnership Program, Inc. (MBSPPI)

I.        Summary of Information

II.        Objectives

  1. To implement a sustainable approach that will help clean and protect the coastal resources of Manila Bay.
  2. To contribute in the improvement of the quality of the water of the Bay.
  3. To increase the level of awareness and commitment of the establishments and LGUs in the Manila Bay area, including the general public.
  4. To promote volunteerism among employees of the member-institutions through sustained partnerships and projects.
  5. To support public awareness and involvement campaigns to help control the pollution of Manila Bay.

III.        Relevance

Manila Bay is a natural harbor which serves the Port of Manila. With its picture perfect sunsets, it is considered to be one of the best natural harbors in Southeast Asia and one of the finest in the world.

Strategically located in the capital city of Manila, Manila Bay facilitates commerce and trade between the Philippines and its neighboring countries, becoming the gateway for socio-economic development, even prior to Spanish occupation.

With its proud historic past, Manila Bay still remains important for commerce and industry, including fishing, but rapid urban growth and industrialization are contributing to a decline in water quality and deteriorating marine habitats.

According to the Philippine Environment Monitor 2003, the water quality in Manila Bay is considered “critical and unsatisfactory” in rating because of the indiscriminate disposal of domestic wastewater and other land-based pollution (solid wastes/garbage) that affects human health.

As such, more than 27.6 million people living in the basin area and the rest of the country have been affected by this condition (NSO 2007 Population Census).

Against this backdrop, and recognizing the need to protect Manila Bay, LANDBANK signed the “Manila Bay Declaration” in 2001--a commitment by the national government, LGUs and private institutions to implement the Manila Bay Coastal Strategy that will provide an environmental management framework for Manila Bay and its watersheds.

The “Operational Plan for the Manila Bay Coastal Strategy (OPMBCS)” states that addressing the causes of pollution through the implementation of appropriate actions would “help in improved health, increase agricultural and fishery productivity, and thereby achieve a better quality of life.”

Thus, beginning 2003, as part of its commitment to the Manila Bay Declaration, LANDBANK organized annual Clean-Up Activities, dubbed “Linis Lakad para sa Manila Bay Campaign”  during its anniversary celebrations in August. Each year, more and more employees volunteer to help clean the Bay together with other volunteers from the Bank’s project partners, which continue to grow each year.

The Campaign later on gave birth to the Manila Bay SUNSET (Socially Responsible and United in Nurturing and Sustaining the EnvironmenT) Partnership Program Inc. (MBSPPI), the flagship Corporate Social Responsibility (CSR) program of LANDBANK and is the first public-private, multi-sectoral partnership organized to help implement a sustainable approach to clean and protect Manila Bay.

In 2009, the MBSPPI, which is chaired by LANDBANK, was formally established with an initial membership of five (5). Today, it has 21 member-institutions, namely:

  1. Land Bank of the Philippines
  2. City of Manila
  3. Manila Broadcasting Company (MBC)
  4. DENR-National Capital Region (NCR)
  5. DENR-Manila Bay Coordinating Office (MBCO)
  6. Manila Yacht Club (MYC)
  7. Manila Ocean Park (MOP)
  8. Diamond Hotel Philippines (DHP)
  9. Landbankers' Multi-Purpose Cooperative (LANDBANKoop)
  10. Metropolitan Manila Development Authority (MMDA)
  11. University Of The Philippines-Manila (UP Manila)
  12. Pamantasan Ng Lungsod Ng Maynila (PLM)
  13. Polytechnic University Of The Philippines (PUP)
  14. Cooperative Development Authority (CDA)
  15. Polystyrene Packaging Council Of The Philippines (PPCP)
  16. Miss Earth Foundation. Inc.
  17. LBP Resources and Development Corporation (LBRDC)
  18. LBP Leasing Corporation (LLC)
  19. LBP Insurance Brokerage, Inc. (LIBI)
  20. Masaganang Sakahan Inc. (MSI)
  21. LANDBANK Countryside Development Foundation, Inc. (LCDFI)

Aside from the annual and quarterly clean-up activities, the MBSPPI also embarked on the following projects:

  1. Information, Education and Communication (IEC) Campaign for the general public
  2. Construction and maintenance of three trash traps in catch basins/esteros (Padre Faura, Remedios and CCP Outfalls)
  3. Purchase and donation to the MBSPPI of two (2) garbage boats by LANDBANK and MBCO
  4. Conduct of, and fuel sponsorship for weekly coastal clean-up trips and maintenance of the garbage boats
  5. Conduct of fund-raising activities

III.        Results and Impact

The Program successfully established the following developmental impacts: 

  1. Activated a public-private/multi-sectoral partnership with a multi-faceted campaign involving various projects, activities and events.
  2. Ingrained the importance of protecting and conserving Manila Bay among its Partners so that they themselves reach out to others to be part of this environmental initiative through their respective projects.
  3. The increase in membership of the MBSPPI also shows an increase in the level of awareness and commitment of the establishments and LGUs in the Manila Bay area.
  4. Crystalized the concept of “cleaning your own backyard” by nurturing the spirit of volunteerism among the employees of its member-institutions, LGUs and the general public.
  5. Annual and quarterly clean-up activities for Manila Bay yielded the following results:

IV.        Innovations

The following are some program innovations implemented in 2013, 2014 and 2015, including the actual accomplishments:

  1. Quarterly Clean-Ups. Beginning 2013 or on its 10th year of operation, MBSPPI started quarterly clean-up events alternately led by the different partner-institutions.
  2. IEC Campaign. On August 8, 2015, MBSPPI launched the IEC Campaign entitled “That Thing Called Basura” to complement and support the efforts of the SUNSET Partnership apart from the continuing clean-up of Manila Bay. To help influence “behavioural change” among the public towards a positive attitude and more pro-active handling of garbage, a 15-minute video was produced, supported by a social media campaign in Facebook and Twitter, plus a mascot named “Binion,” a play on the “Minions” character to attract people, especially the youth, since it is a representation of the color-coded bins that we use in waste segregation.
  3. Fund-raising. Annual Manila Bay Clean Up Runs are conducted every year where part of the proceeds go to the Partnership as funding. Through their annual Manila Bay Clean Up Run, MBC has donated a total of Php654,000 to the SUNSET Program. For 2015, a total of PhpP119,795.00 was donated from the 2015 Manila Bay Clean Up Run.
  4. Polystyrene Recovery Project. PPCP, a consortium of 11 manufacturing companies, became the newest member of the MBSPPI, is leading a polystyrene (styrofoam/styropor) recovery/recycling program which includes monthly SUNSET Recovery Days where waste polystyrene are collected by PPCP from partner-institutions, which are recycled into rulers for donation by MBSPPI to select public schools.

II.        Awards

In March 2011, the Manila Bay SUNSET Partnership Program was recognized by the Public Relations Society of the Philippines with an ANVIL Award of Merit.