Turning challenges into opportunities. Amid the African Swine Fever outbreak, Jerome Trofeo successfully expanded his meat shop business into a commercial swine farm through a P24-million loan from LANDBANK, and has helped strengthen local swine production to meet the demand for pork in the country.
LIPA, Batangas – Spouses Jerome and Anna Trofeo were having trouble sourcing healthy hogs to meet their customers’ requirements two years ago, with the African Swine Fever significantly affecting hog growers nationwide.
Determined to keep their “Annie & Jerome Trofeo” meat stall running, Anna decided to expand their business and establish their own commercial swine farm.
The couple turned to the Land Bank of the Philippines (LANDBANK) for financial assistance to make the business pivot that actually paid off.
“Nagkaroon ng time noon na hindi sapat ang supply ng baboy para matugunan ang orders ng aming customers. Kaya nag-desisyon kami na magtayo ng sarili naming piggery,” said Jerome.
LANDBANK approved a P24-million loan line to finance the requirements of their start-up commercial swine farm, AJ Piggery Farm, under the Bank’s SWINE (Special Window and Interim Support to Nurture Hog Enterprises) Lending Program.
Of the total amount, P20 million financed the construction of three piggery buildings to separately house nursery, farrowing and gestation pens, as well as support facilities that include an office and staff quarters.
The loan also covered the construction of a manure lagoon and waste water treatment facility to minimize the environmental impact of the farm, while the remaining P4 million financed the acquisition of young female hogs for breeding.
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The AJ Piggery Farm produces healthy hogs for the ‘Annie & Jerome Trofeo’ meat stall in Lipa City Public Market, which caters to the pork requirements of meat retailers and two local supermarkets.
With the opening of AJ Piggery Farm, the couple’s meat stall is able sell around 900 kilograms of pork per day to accommodate the demand of meat retailers.
The stall is also able to supply around 1,650 kilograms of pork per week to two (2) local supermarkets in Laguna and Batangas, thereby increasing the meat shop’s income to around P500,000.00 to P600,000.00 per month from the previous P300,000.00.
“Sa tulong ng LANDBANK, talagang lumago ang aming negosyo. Mula sa pagkakaroon ng isang stall sa palengke ay nagkaroon na rin kami ng sarili naming pig farm. Malaki ang aming pasasalamat sa kanila,” said Jerome.
Supporting the local swine industry
In support of the National Government’s efforts to re-populate and increase hog production, LANDBANK has approved a total of P8.05 billion in loans to 36 borrowers under the SWINE Lending Program as of end-June 2023.
The loans financed projects for swine production, including the purchase of hogs and feeds, construction and expansion of facilities such as piggery buildings, and working capital, among others.
Commercial hog raisers registered as cooperatives or farmers’ associations, small and medium enterprises (SMEs), and large enterprises or corporations may borrow up to 80% of the total project. Start-up commercial swine farms may likewise avail of loans under the SWINE Lending Program.
Loans for working capital and permanent working capital are payable up to one year and five years, respectively, while loans for fixed assets and construction of facilities are payable based on project cash flow but not more than its economic useful life.
LANDBANK launched the SWINE Lending Program in partnership with the Department of the Agriculture, designed to provide timely financial assistance to hog raisers towards sustaining and increasing pork production.
LANDBANK aids recovery of quake-affected communities in Davao and Cebu
LANDBANK reaffirmed its commitment to disaster response and recovery by extending ₱3.2 million in financial assistance and ₱3.1 million worth of relief packs to earthquake-hit communities in Davao Oriental and Cebu on October 23, 2025. Finance Secretary and LANDBANK Chairman Ralph G. Recto, together with President and CEO Lynette V. Ortiz, led the simultaneous relief operations. “LANDBANK remains steadfast in providing timely assistance to our fellow Filipinos during times of crisis. Beyond immediate relief, we are equally focused on supporting the long-term recovery and rebuilding of affected communities,” said LANDBANK President and CEO Ortiz. In Davao Oriental, ₱500,000 was turned over to the provincial government, and ₱200,000 each to the City of Mati and Municipality of Manay. LANDBANK also distributed 1,000 grocery packs to displaced families, partly funded by voluntary donations from Bank employees. In Cebu, ₱2.3 million in financial aid was provided to 11 municipalities, including ₱500,000 each to Medellin, San Remigio, and Daanbantayan, and ₱100,000 each to Tabogon, Tabuelan, Sogod, Borbon, Catmon, Bantayan, Sta. Fe, and Madridejos. A total of 2,600 relief packs containing essential items, also funded in part by employee contributions, were also turned-over to the local Municipal Social Welfare and Development Offices of the said municipalities and Bogo City. Previously, LANDBANK extended ₱4.9 million in aid to Cebu Province, Bogo City, and Masbate, distributed 2,000 food relief packs, donated 32 portable water filtration systems, deployed mobile ATMs, and ensured branch operations resumed promptly. Beyond immediate relief, LANDBANK rolled-out financial programs to support long-term recovery, including the CARES Plus for MSMEs and cooperatives, Electronic Salary Loan (eSL), EasyCash for Emergencies, PeER Loan for pensioners and government employees, and Emergency Loans of up to ₱25,000. LANDBANK services remain accessible via 409 branches, over 2,900 ATMs nationwide, and online through the LANDBANK Mobile Banking App (MBA), iAcces, weAccess, and Link.BizPortal. For more information, visit any LANDBANK branch or call the Customer Care Hotline at (02) 8405-7000.
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LANDBANK, DENR boost support for sustainable water and environmental initiatives
LANDBANK President and CEO Lynette V. Ortiz (2nd from right) and DENR Secretary Raphael P.M. Lotilla (2nd from left) formalize a partnership to strengthen the country’s water security and environmental resilience through the signing of a Memorandum of Understanding (MOU) on 15 October 2025 at the DENR Central Office in Quezon City. They are joined by LANDBANK Senior Vice President Gonzalo Benjamin A. Bongolan (rightmost) and DENR Undersecretary Carlos Primo C. David (leftmost). State-run LANDBANK and the Department of Environment and Natural Resources (DENR) have partnered to strengthen the country’s water security and environmental resilience through enhanced collaboration on water-related projects. The partnership was formalized through a signing of a Memorandum of Understanding (MOU) led by LANDBANK President and CEO Lynette V. Ortiz and DENR Secretary Raphael P.M. Lotilla on 15 October 2025 at the DENR Central Office in Quezon City. They were joined by LANDBANK Senior Vice President Gonzalo Benjamin A. Bongolan and DENR Undersecretary Carlos Primo C. David. Under the agreement, LANDBANK and the DENR will jointly promote sustainable water resource management by extending financial and technical support to water districts, local government units (LGUs), and other institutions engaged in water supply, sanitation, and conservation initiatives. “LANDBANK reiterates its commitment to provide accessible financing to water districts, LGUs, and other entities engaged in water supply, sanitation, and conservation projects. Together, we aim to build resilient communities, strengthen public health, and secure the country’s water future,” said LANDBANK President Ortiz, underscoring the urgency of sustainable water solutions in the face of climate-related challenges. The partnership builds on the Bank’s existing H2OPE Lending Program (Water Program for Everyone), through which LANDBANK has already released ₱5 billion in financing to 35 borrowers nationwide as of August 2025. This enhanced collaboration will further scale up support for water-related initiatives nationwide. LANDBANK will allocate funds and design financing programs for eligible projects, promote concessional lending opportunities, and provide related financial services. As a Direct Access Entity (DAE) to the Green Climate Fund (GCF), LANDBANK will also partner with the DENR to develop and manage projects for GCF funding. “Integrated water management is a challenge that we need to be constantly working on. With LANDBANK's support as the implementing agency for the loan facility, we can move forward with ease, without having to establish a new system and new agencies to administer the same. Through this partnership, we will also explore a responsive loan instrument for water service providers to better support their operations and improve access to safe water across communities,” said DENR Sec. Lotilla. For its part, the DENR will identify priority water programs and provide technical guidance in water resource management, conservation, and environmental impact assessments. It will likewise assist eligible proponents in securing necessary environmental permits and approvals. Eligible projects include the development and rehabilitation of water supply systems, wastewater treatment, watershed protection, and other climate-resilient water resource projects aligned with national policies and UN Sustainable Development Goal (SDG) 6 on clean water and sanitation for all.
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Harvest of Dreams: Citrus pioneer turns Malabing Valley into land of opportunities
In Nueva Vizcaya, talk about citrus and one name always comes to mind. Known as the province’s Father of Citrus for pioneering the local citrus industry, farmer Alfonso Namuje, Jr. has long been recognized as a local hero, whose vision and determination turned Malabing Valley into a thriving citrus hub. “Nung bata pa ako, mahilig na ako magtanim ng mga halaman. Baka yun ang ibinigay ng Diyos sakin,” Mr. Namujhe recalls. From a young age, he was drawn to plants, a passion that led him to study agriculture in college. But life led him to a different direction. He found himself working at a pig farm in Laguna, where he eventually became a manager. It was only after seeing how the fruits he planted in his backyard were celebrated by the community that he realized his true calling. “Yung mga prutas na tinanim ko, pinag-piyestahan ng mga tao. Naisip ko na ito pala ang magpapayaman sa lugar,” he says. This inspired him to return to Malabing Valley and dedicate himself fully to uplifting his hometown through citrus farming. Before Mr. Namujhe introduced citrus, the valley’s main crops were corn and coffee. However, years of armed conflict had turned the area into a settlement for former rebel forces making financial institutions wary of investing. Still, he believed that providing livelihoods could be a powerful tool for change. “If there’s a marketable farm product in the area, the government will take notice. Roads, electricity, infrastructure — they will follow,” he says. Guided by this vision, he introduced citrus to the valley. He then left his well-paying job and moved back to Malabing Valley with his family. Together, they began building the foundation for what would become a thriving citrus hub. He established the Namujhe Integrated Farm, and shared knowledge with fellow farmers through the Malabing Valley Multi-Purpose Cooperative (MVMPC), which he helped organize. As interest in citrus grew, more farmers sought guidance. Through the MVMPC, farmers gained access to techniques, financial support, and farm inputs, while his own farm became a living classroom and an agri-tourism site. A critical part of this transformation was LANDBANK which believed in Mr. Namujhe’s vision when others refused to. The Bank provided the financial support needed for farmers to invest in inputs and expand operations. Citrus farming soon became a viable industry, improving livelihoods and attracting government attention — roads were built, connecting communities and markets, and what once took a five-day carabao ride to reach Solano could now be traversed in hours. Through years of research and experimentation, Mr. Namujhe refined orchard management, introduced new cultivars, and shared his knowledge with students, co-farmers, and visitors. Malabing Valley became the heart of citrus production in Cagayan Valley, with Kasibu officially recognized as the Citrus Capital of Luzon. “Nagpapasalamat talaga ang mga tao. They accept na ako talaga ang dahilan na nag-improve ang kanilang buhay. Sa akin, that’s my achievement. I can be proud of it,” he shared, reflecting on the gratitude of local farmers. “Si Dad, ibang level talaga. One man’s dream, naging isang community. Isang tao lang ang gumawa nito, and pulled everybody up,” says his daughter Josephine, who was inspired to follow his father’s footsteps. “Yung mga politician sinasabi nila, 'Alam mo, kami makakalimutan, pero ikaw – yung binigay mo na legacy dito, I don’t think makakalimutan ka,’” Josephine proudly added, highlighting how his father’s contributions have left a lasting imprint on the community. Mr. Namujhe’s efforts provided not just a new crop, but a new foundation for success, empowering countless farmers by granting them access to innovative citrus production techniques, financial support, and necessary farm supplies. Through his work, many young people were able to pursue their education, and several families successfully built quality homes and acquired properties in the lowlands. His leadership and advocacy significantly contributed to creating job opportunities, effectively improving the livelihood of the entire community. His pioneering work has earned him national recognition. Most recently, LANDBANK’s Gawad TANYAG Awards honored him as Ulirang Magsasaka, acknowledging the impact of his leadership, innovation, and community transformation. “LANDBANK is doing their work, kaya I'm loyal to them. Maraming pumupunta sa akin na iba. Pero hanggang nandiyan pa ang LANDBANK, kasama ko yan,” he added. Through his vision, determination, and unwavering commitment to his community, Mr. Namujhe turned a once-overlooked valley into a thriving citrus hub — leaving a legacy that will continue to inspire generations.
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