Farmer Eric A. Janolino from the Municipality of Opol in Misamis Oriental ventured into tilapia farming and expanded his income with the financial assistance extended by LANDBANK and the Department of Agriculture under the Agricultural Competitiveness Enhancement Fund (ACEF) Lending Program.
OPOL, Misamis Oriental – For over 30 years, Eric A. Janolino has dedicated his life to farming palay, corn, and various vegetables in the remote sitio of Tingkulan in Barangay Bagocboc. As someone without formal education, farming was the only way Eric knew to support his growing family. Yet, despite decades of hard work, life was a constant uphill battle.
To fund each planting season, Eric used to rely on informal lenders who charged exorbitant and crippling interest rates, often leaving him with little to no profit after the harvest. This made it nearly impossible to improve his farming methods or invest in the necessary resources to grow his livelihood.
Adding to his struggles, Eric lived in an isolated community with limited access to government services. The barangay is accessible only by motorcycle, requiring a 30-minute ride along rugged, unpaved roads and crossing several rivers from the town proper. This makes transporting crops to the market both difficult and costly, eating further into his already limited earnings.
In search of better income, Eric tried his luck in Manila, taking on jobs as an electrician and security guard. But he felt out of place in the bustling city, and his heart pulled him back to the fields he had always called home. Returning to farming, however, presented the same persistent struggles—high-interest loans and limited resources left him with little to provide for his wife and three children.
A new beginning
Hope came in 2023 when Eric learned about the financial assistance available for small farmers like him, facilitated by LANDBANK in partnership with the Department of Agriculture (DA). Under the Agricultural Competitiveness Enhancement Fund (ACEF) Lending Program, he secured a ₱100,000 loan with a low annual interest rate of 2%, or only about ₱2,000 for the entire year.
Eric was guided by LANDBANK and DA through every step of securing the loan—something he never thought possible due to his limited reading and writing skills.
“Dati, kanya-kanyang diskarte ang mga tao dito para magkaroon ng puhunan sa pagsasaka. Pero noong dumating ang LANDBANK, ipinaliwanag nila kung paano kami makakapag-avail ng murang pautang sa ilalim ng ACEF program. Hindi na kami nahirapan sa pagbabayad ng malalaking interes sa 5-6,” Eric shared.
With LANDBANK’s financial support, Eric ventured into tilapia farming and invested in building three fishponds, under the guidance of the Bureau of Fisheries and Aquatic Resources (BFAR) Region 10. To ensure success, he completed a BFAR training on tilapia production, equipping him with the knowledge and skills to maximize his new venture.
A ripple effect of growth
The impact of tilapia farming on Eric’s life was profound. His once meager earnings for his family grew into a steady and reliable income. He invested his profits to buy a carabao and a horse to help transport goods to market, raised pigs for extra income, and even renovated their home. Most significantly, Eric was able to send his children to school—something he once thought was out of reach.
“Malaki ang pasasalamat ko sa LANDBANK dahil hindi sila nag-atubiling tumulong sa katulad naming mga mahihirap. Ngayon, meron na kaming mga hayop na pangkargada sa aming mga produkto at pang-araro ng bukid, kaya malaki talaga ang naitulong ng LANDBANK sa aking pamilya. Anuman ang iyong kalagayan at pangangailangan, nandiyan sila para magbigay ng tulong at suporta,” Eric said.
Motivated by the opportunities provided by LANDBANK and DA, Eric inspired his fellow farmers to achieve the same success. Fourteen other farmers from his barangay availed themselves of the affordable credit facilities under the ACEF Lending Program and embraced tilapia farming. Like Eric, they soon began to see their livelihoods—and their incomes—flourish, enabling their families to better meet their needs and secure a brighter future.
Empowering small farmers and fishers nationwide
LANDBANK serves as the conduit bank of DA in implementing the ACEF Lending Program, which aims to boost the productivity of marginalized agricultural players through the extension of accessible credit assistance, among other support initiatives.
Under the Program, farmers and fishers can borrow up to P1 million, while cooperatives, associations, and micro, small, and medium enterprises (MSEs) may access loans up to P5 million for the purchase of farm inputs and equipment, as well as the acquisition or establishment of agri-based production and processing machinery, equipment, and facilities.
As of December 2024, LANDBANK has released a total of ₱14 billion in loans under the ACEF Lending Program benefitting 95,301 borrowers nationwide, 98% of which are small farmers and fishers.
ABOUT LANDBANK
LANDBANK is the largest development financial institution in the Philippines promoting financial inclusion, digital transformation, and sustainable national development. Present in all 82 provinces in the country, the Bank is committed to provide accessible and responsive financial solutions to empower Filipinos from countryside to countrywide.
Advancing digital financial inclusion: LANDBANK and Palawan State University launch Cash-Lite Campus initiative
PUERTO PRINCESA, Palawan – LANDBANK and Palawan State University (PSU) have partnered to launch the Cash-Lite Campus initiative, advancing digital financial literacy and empowering students with secure, efficient banking solutions. Launched on 9 October 2025 at the PSU Performing Arts Center, the initiative aims to reduce cash dependency and streamline transactions for University’s students, faculty, and staff through mobile and e-banking services. “LANDBANK is here to help students build digital confidence in managing their finances — safely, smartly, and efficiently. Whether paying school fees, buying meals, or splitting costs with friends, our digital solutions make everyday transactions simpler and more secure,” said LANDBANK President and CEO Lynette V. Ortiz, who led the event, together with PSU President Dr. Ramon M. Docto and other officials. The Cash-Lite Campus initiative introduces the LANDBANK Mobile Banking App (MBA) and other e-payment channels, equipping students with essential digital financial skills. A key feature is the LANDBANK Piso Plus account, which can be opened via the LANDBANK MBA, with no initial deposit or maintaining balance. Pre-launch activities on 8 October engaged students in interactive missions to promote account opening and digital engagement. The launch also featured a financial literacy session and live demonstrations of cashless transactions using the LANDBANK MBA, highlighting the convenience and security of digital banking. The initiative is expected to result in over 12,000 new account openings and a significant boost in digital transactions at PSU, supporting LANDBANK’s mission to advance financial inclusion in the education sector. Following PSU, LANDBANK plans to expand the Cash-Lite Campus initiative nationwide, fostering digital adoption and financial empowerment among the youth. Through partnerships like this, LANDBANK continues to champion financial inclusion and digital innovation, ensuring students and educators are equipped to thrive in an increasingly digital economy.
LEARN MORE
LANDBANK empowers small businesses with accessible financing, support services
As part of its steadfast efforts to drive economic activities and promote inclusive growth, LANDBANK has rolled-out a new lending program to empower micro, small, and medium enterprises (MSMEs) and their partner financial institutions with accessible financing and capacity-building support. Under the LIFTING MSMEs Lending Program — which stands for LANDBANK’s Innovative Financing Thrust Towards Inclusive National Growth thru Micro, Small, and Medium Enterprises — eligible borrowers may use loan proceeds for working capital, business expansion, equipment purchase or upgrade, renovation, digitalization, franchising, export and trade finance, and green or sustainable projects. “MSMEs are the backbone of the Philippine economy, making up 99.6% of total business establishments and employing 65% of the total workforce. Every loan extended to an MSME creates a ripple effect — sustaining jobs, uplifting families, and strengthening communities. Through the LIFTING MSMEs Lending Program, LANDBANK is fueling this multiplier effect to accelerate inclusive and sustainable growth across the nation,” said LANDBANK President and CEO Lynette V. Ortiz. Loan packages for every growth stage To support businesses at every stage of their journey, the program offers three (3) loan packages. The Start-Up Loan, ranging from ₱100,000 to ₱500,000, is designed for start-ups and microenterprises with less than one (1) year of operation. It comes with free financial literacy training, minimal collateral requirements, and low welcome interest rates. For micro and small enterprises with at least one (1) year in operation, the Step-Up Loan provides between ₱500,000 and ₱5 million in financing, with added benefits such as free training, interest rate reductions, provision of Point-of-Sale (POS) terminal, and eligibility to transition to higher financing. Meanwhile, the Level-Up Loan, offering up to ₱50 million, is available to small and medium enterprises with more than three (3) years of operations. This package provides strategic funding to scale businesses further, coupled with lower interest rates and access to a LANDBANK corporate credit card. Under the Program, LANDBANK also extends a rediscounting line to credit cooperatives, rural banks, and microfinance institutions (MFIs) that provide loan services to MSMEs to boost their lending capacity, covering up to 85% of outstanding receivables. How to apply Interested borrowers may apply for the LIFTING MSMEs Lending Program through the LANDBANK Business Loan Application (BLA) Portal, an online platform where loan applicants can directly submit their applications without the need for manual intervention. The Portal allows applicants to complete application forms, upload required documents, and track the status of their application. It is accessible 24/7 through the LANDBANK website at https://www.landbank.com. For more information, interested borrowers may visit any LANDBANK Lending Center or Branch, or contact LANDBANK’s Customer Care Hotline at (02) 8405-7000. ABOUT LANDBANK LANDBANK is the largest development financial institution in the country promoting financial inclusion, digital transformation, and sustainable national development. Present in all 82 provinces in the county, the Bank is committed to provide accessible and responsive financial solutions to empower Filipinos from countryside to countrywide.
LEARN MORE
LANDBANK resumes operations in Cebu and Masbate; bolsters recovery support
LANDBANK has fully restored regular banking operations in Cebu and Masbate following the recent earthquake and Typhoon Opong, reaffirming its commitment to uninterrupted financial access for affected communities. All LANDBANK branches in both provinces are now operational, with the exception of the Aroroy, Masbate branch-lite unit, which remains temporarily closed due to a power outage. Clients are advised to use nearby branches, ATMs, or the Bank’s digital platforms for their immediate banking needs. Despite the calamities’ impact on its operations and personnel, LANDBANK continues to expand support to affected communities, mobilizing ₱4.9 million in monetary aid to affected areas. This includes ₱2 million for Cebu Province, ₱1.5 million for Bogo City, and ₱500,000 for Masbate Province, ₱200,000 for Masbate City, and ₱100,000 each for the municipalities of Uson, Dimasalang, Cawayan, Cataingan, Mandaon, Milagros and Palanas. On October 2, LANDBANK employees distributed 2,000 food relief packs to evacuees in Daanbantayan, Bogo City, Medellin, and San Remigio, Cebu. The relief operations were made possible through the voluntary efforts and cash contributions of LANDBANK employees, reflecting the Bank’s collective spirit of compassion and solidarity with affected communities. The Bank is also partnering with humanitarian group Waves for Water (W4) to deploy portable water filtration systems in the hardest-hit areas. “LANDBANK stands ready to deliver both immediate and sustained financial lifelines to our fellow Filipinos in Cebu and Masbate. Our emergency support programs ensure that all affected sectors — from farmers and fishers to MSMEs and wage earners — have the resources to recover and bounce back stronger,” said LANDBANK President and CEO Lynette V. Ortiz. Beyond immediate relief, LANDBANK is rolling out financial programs to support long-term recovery. These include: • CARES Plus Lending Program: Financing for MSMEs, cooperatives, and utilities for working capital, repairs, and disaster recovery. • Electronic Salary Loan (eSL): Quick access to credit for LANDBANK payroll account holders via digital platforms. • EasyCash for Emergencies: Emergency cash conversion for LANDBANK credit cardholders with flexible repayment terms. • Pension and Emergency Relief (PeER) Loan: Credit assistance for pensioners with LANDBANK Pension Accounts and government employees with LANDBANK Payroll Accounts, offering loan amounts ranging from ₱20,000 to ₱300,000. • Emergency Loans: Immediate financial assistance for government employees with LANDBANK Payroll Accounts and pensioners with LANDBANK Pension Accounts, up to P25,000. Borrowers with existing Salary or PeER Loans in good standing are also eligible. Clients may access LANDBANK services through open branches, over 2,900 ATMs nationwide, or online via the LANDBANK Mobile Banking App (MBA) and Link.BizPortal. For more information on the Bank’s emergency support programs, visit the nearest LANDBANK branch or contact the Customer Care Hotline at (02) 8405-7000.
LEARN MORE
