With support from LANDBANK, brothers Alex and Raymond Abelido were able to establish Tierra del Sur Farms, Inc., in San Agustin, Romblon, which is currently the largest commercial poultry farm in the province supplying around 54,000 fresh farm white eggs daily.
SAN AGUSTIN, Romblon – With its local small-scale poultry farms having limited egg production capacity, this Province mainly relies on imported chicken eggs to fully sustain the daily requirements of consumers, restaurants and other local businesses.
Bulk of Romblon’s egg supply are shipped from other areas in the country, making its supply vulnerable to transportation disruptions caused by adverse weather conditions and other unexpected delays. These constraints were in full display during the previous imposition of lockdown measures and travel restrictions at the height of the COVID-19 pandemic.
Local businessmen and brothers Alex and Raymond Abelido saw this demand-supply gap as an opportunity to establish Tierra del Sur Farms, Inc., a commercial poultry farm to help strengthen local egg production and cut down egg imports.
“Growing Romblon’s poultry production is part of our vision to build a more sustainable food system in Romblon. This is our contribution towards ensuring food security in the province,” said Tierra del Sur Farms President and CEO Alex Abelido.
Branching out from their existing construction business, the Abelido brothers faced the challenge of venturing into agriculture and building the largest poultry farm in the province to-date.
In 2023, the Land Bank of the Philippines (LANDBANK) extended credit assistance amounting to P160 million to re-finance the construction of facilities in their 17-hectare farm in Romblon.
The LANDBANK loan helped put up necessary facilities such as four poultry buildings, as well as feeds and tools warehouses, workers' quarters and an organic fertilizer plant. Part of the loan also supported the acquisition of ready-to-lay chickens and covered the purchase of chicken feeds, among other operational expenses.
Not long after having 25,000 laying hens at the beginning of their operations, Tierra del Sur Farms, Inc. now has around 60,000 laying hens in their Romblon farm producing about 54,000 eggs daily. These eggs are distributed to the different island municipalities of the province, including Tablas Island.
Locals are now able to buy eggs at a much cheaper price, with each piece sold at a farm gate price of P7.00 compared to imports that cost around P10.00 per piece. Having locally produced eggs likewise ensures quality and availability in the province, as compared to imported eggs which could take days to reach the province.
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Tierra del Sur Farms, Inc. is able to produce over 250,000 eggs daily, distributed in the islands of Romblon and other parts of the country, including Batangas, Rizal, and Manila.
With the success of their Romblon poultry farm, Tierra del Sur Farms, Inc. likewise sought the assistance of LANDBANK in expanding their operations to Calatagan, Batangas. They availed a P430-million loan to finance the construction of poultry buildings and support facilities such as an organic fertilizer plant, sewage treatment plant, and warehouses.
The Batangas poultry farm houses around 250,000 laying hens in seven fully automated and mechanized poultry buildings. It produces about 200,000 eggs daily, shipped to various trade partners in Batangas, Rizal, and Manila.
“We would like to thank LANDBANK for its support as we achieve our goals of empowering local communities and ensuring food security. We look forward to their continued support as we plan to expand the reach of our operations even further to neighboring provinces,” said Raymond Abelido, Tierra del Sur Farms, Inc. Corporate Treasurer and manager.
As of end-March 2024, LANDBANK’s outstanding loans to the poultry sector has reached P15.5 billion to finance the production of chicken and duck eggs, breeding of poultry, and sale of poultry meat and products, among other projects.
Building a sustainable circular economy
As part of Tierra del Sur Farms, Inc.’s advocacy to operate with minimal ecological footprint, the farm prides itself on employing sustainable methods for waste management to reduce environmental impact and protect natural resources.
Through a sewage treatment plant also financed by LANDBANK, the farm recycles wastewater as drinking water for their chickens, thereby reducing costs and preventing water pollution.
LANDBANK’s assistance likewise enabled the farm to construct an organic fertilizer plant to produce their own fertilizer from chicken manure. These fertilizers are sold to local farmers to help improve soil quality and agricultural production.
Tierra del Sur Farms, Inc. was also recently recognized for the good quality of their fertilizer and tapped by the Philippine Coconut Authority (PCA) through a joint venture to supply organic fertilizer to coconut farmers nationwide.
Their new collaboration aims to boost coconut production while promoting proper poultry waste management, as the Abelido brothers work towards making their business more sustainable and self-sustaining.
ABOUT LANDBANK
LANDBANK currently operates a total of two Branches in the Province of Romblon, complemented by seven ATMs and one cash deposit machine, to facilitate accessible, convenient, and secure banking services.
LANDBANK is the largest development financial institution in the country promoting financial inclusion, digital transformation and sustainable development to benefit Filipinos. The Bank is present in all 82 provinces in the country, committed to provide accessible and responsive financing to drive the agriculture sector’s productivity and competitiveness, while championing sustainable development in the countryside.
Harvest of Dreams: Citrus pioneer turns Malabing Valley into land of opportunities
In Nueva Vizcaya, talk about citrus and one name always comes to mind. Known as the province’s Father of Citrus for pioneering the local citrus industry, farmer Alfonso Namuje, Jr. has long been recognized as a local hero, whose vision and determination turned Malabing Valley into a thriving citrus hub. “Nung bata pa ako, mahilig na ako magtanim ng mga halaman. Baka yun ang ibinigay ng Diyos sakin,” Mr. Namujhe recalls. From a young age, he was drawn to plants, a passion that led him to study agriculture in college. But life led him to a different direction. He found himself working at a pig farm in Laguna, where he eventually became a manager. It was only after seeing how the fruits he planted in his backyard were celebrated by the community that he realized his true calling. “Yung mga prutas na tinanim ko, pinag-piyestahan ng mga tao. Naisip ko na ito pala ang magpapayaman sa lugar,” he says. This inspired him to return to Malabing Valley and dedicate himself fully to uplifting his hometown through citrus farming. Before Mr. Namujhe introduced citrus, the valley’s main crops were corn and coffee. However, years of armed conflict had turned the area into a settlement for former rebel forces making financial institutions wary of investing. Still, he believed that providing livelihoods could be a powerful tool for change. “If there’s a marketable farm product in the area, the government will take notice. Roads, electricity, infrastructure — they will follow,” he says. Guided by this vision, he introduced citrus to the valley. He then left his well-paying job and moved back to Malabing Valley with his family. Together, they began building the foundation for what would become a thriving citrus hub. He established the Namujhe Integrated Farm, and shared knowledge with fellow farmers through the Malabing Valley Multi-Purpose Cooperative (MVMPC), which he helped organize. As interest in citrus grew, more farmers sought guidance. Through the MVMPC, farmers gained access to techniques, financial support, and farm inputs, while his own farm became a living classroom and an agri-tourism site. A critical part of this transformation was LANDBANK which believed in Mr. Namujhe’s vision when others refused to. The Bank provided the financial support needed for farmers to invest in inputs and expand operations. Citrus farming soon became a viable industry, improving livelihoods and attracting government attention — roads were built, connecting communities and markets, and what once took a five-day carabao ride to reach Solano could now be traversed in hours. Through years of research and experimentation, Mr. Namujhe refined orchard management, introduced new cultivars, and shared his knowledge with students, co-farmers, and visitors. Malabing Valley became the heart of citrus production in Cagayan Valley, with Kasibu officially recognized as the Citrus Capital of Luzon. “Nagpapasalamat talaga ang mga tao. They accept na ako talaga ang dahilan na nag-improve ang kanilang buhay. Sa akin, that’s my achievement. I can be proud of it,” he shared, reflecting on the gratitude of local farmers. “Si Dad, ibang level talaga. One man’s dream, naging isang community. Isang tao lang ang gumawa nito, and pulled everybody up,” says his daughter Josephine, who was inspired to follow his father’s footsteps. “Yung mga politician sinasabi nila, 'Alam mo, kami makakalimutan, pero ikaw – yung binigay mo na legacy dito, I don’t think makakalimutan ka,’” Josephine proudly added, highlighting how his father’s contributions have left a lasting imprint on the community. Mr. Namujhe’s efforts provided not just a new crop, but a new foundation for success, empowering countless farmers by granting them access to innovative citrus production techniques, financial support, and necessary farm supplies. Through his work, many young people were able to pursue their education, and several families successfully built quality homes and acquired properties in the lowlands. His leadership and advocacy significantly contributed to creating job opportunities, effectively improving the livelihood of the entire community. His pioneering work has earned him national recognition. Most recently, LANDBANK’s Gawad TANYAG Awards honored him as Ulirang Magsasaka, acknowledging the impact of his leadership, innovation, and community transformation. “LANDBANK is doing their work, kaya I'm loyal to them. Maraming pumupunta sa akin na iba. Pero hanggang nandiyan pa ang LANDBANK, kasama ko yan,” he added. Through his vision, determination, and unwavering commitment to his community, Mr. Namujhe turned a once-overlooked valley into a thriving citrus hub — leaving a legacy that will continue to inspire generations.
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Strengthening Palawan’s agri value chain: LANDBANK expands financing support for farmers, agri stakeholders
BROOKE’S POINT, Palawan – LANDBANK continues to strengthen its support for farmers and other players in the agricultural value chain with the regional rollout of the AGRISENSO Plus Lending Program in this province, bringing low-interest financing and capacity-building support closer to more agricultural communities nationwide. Over 1,400 farmers from the municipalities of Aborlan, Bataraza, Brooke’s Point, Narra, Quezon, Rizal, and Sofronio Española gathered for the event, reflecting the strong interest of Palawan’s agri communities for accessible and affordable credit assistance. LANDBANK President and CEO Lynette V. Ortiz and Bangko Sentral ng Pilipinas (BSP) Director Mynard Bryan R. Mojica led the launch on 10 October 2025 at Brooke’s Point Event Center. They were joined by Brooke’s Point Mayor Cesareo R. Benedito Jr., Narra Mayor Gerandy B. Danao, and national and local partners from the Department of Agriculture (DA), Department of Agrarian Reform (DAR), National Irrigation Administration (NIA), Bureau of Fisheries and Aquatic Resources (BFAR), Agricultural Credit Policy Council (ACPC), and Philippine Crop Insurance Corporation (PCIC). “With the continued rollout of the LANDBANK AGRISENSO Plus Lending Program nationwide, we are deepening our commitment to empower farmers and other agri stakeholders, including those in far-flung provinces like Palawan. We aim to provide them with the financing, tools, and partnerships needed to strengthen agricultural productivity and build resilient livelihoods,” said LANDBANK President and CEO Ortiz. Inclusive and holistic agri financing Developed in partnership with the DA, DAR, ACPC, NIA and other private sector partners, the AGRISENSO Plus Lending Program is LANDBANK’s enhanced value chain-based financing initiative to provide holistic support to agricultural players. The Program offers a fixed interest rate of 4.0% per annum for small farmers, fishers, and ARBs, with competitive rates for their associations and organizations, micro, small, and medium enterprises (MSMEs), large enterprises, anchor firms, and agriculture graduates. Borrowers benefit from simplified documentary requirements, free life and credit life insurance, and expanded access to technical and market support to help boost productivity and profitability. The AGRISENSO Plus Lending Program is complemented by the LANDBANK ASCEND (Agri-Fishery Support through Capability Enhancement for Nationwide Development) initiative, a capacity-building component that provides farmers and fishers with training on digital financial literacy, sustainable agriculture, and enterprise development. As of August 2025, LANDBANK has released ₱1.78 billion in loans under the AGRISENSO Plus Program, supporting over 12,000 borrowers nationwide. The Palawan rollout follows successful launches in Pampanga, Cagayan, Isabela, Batanes, Bukidnon, and Iloilo, with the next rollout scheduled in Negros Occidental later this month. Strengthening partnerships for growth The AGRISENSO Plus Lending Program also connects farmers and fishers to market opportunities through partnerships with anchor firms, such as Kita Agritech Corporation, Sarisuki Stores, Inc., TAO Foods Company, Inc., Yovel East Research and Development, Inc., and Unified Tillers Agriculture Cooperative (UTAC). Santeh Feeds Corporation recently joined the roster of the Program anchor firms following the signing of a memorandum of agreement with LANDBANK on 07 October 2025 at LANDBANK Plaza in Manila. The partnership will broaden the Program’s reach to aqua farmers nationwide who use Santeh Feeds’ products and services. It aims to boost productivity and strengthen the economic resilience of aqua farmers, while advancing sustainable aquaculture practices across the country. LANDBANK remains steadfast in its mission to advance countryside development and ensure food security by scaling up inclusive and sustainable financing for the agriculture sector — empowering rural communities and cultivating growth from countryside to countrywide. ABOUT LANDBANK LANDBANK is the largest development financial institution in the country promoting financial inclusion, digital transformation, and sustainable national development. Present in all 82 provinces in the county, the Bank is committed to provide accessible and responsive financial solutions to empower Filipinos from countryside to countrywide.
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Advancing digital financial inclusion: LANDBANK and Palawan State University launch Cash-Lite Campus initiative
PUERTO PRINCESA, Palawan – LANDBANK and Palawan State University (PSU) have partnered to launch the Cash-Lite Campus initiative, advancing digital financial literacy and empowering students with secure, efficient banking solutions. Launched on 9 October 2025 at the PSU Performing Arts Center, the initiative aims to reduce cash dependency and streamline transactions for University’s students, faculty, and staff through mobile and e-banking services. “LANDBANK is here to help students build digital confidence in managing their finances — safely, smartly, and efficiently. Whether paying school fees, buying meals, or splitting costs with friends, our digital solutions make everyday transactions simpler and more secure,” said LANDBANK President and CEO Lynette V. Ortiz, who led the event, together with PSU President Dr. Ramon M. Docto and other officials. The Cash-Lite Campus initiative introduces the LANDBANK Mobile Banking App (MBA) and other e-payment channels, equipping students with essential digital financial skills. A key feature is the LANDBANK Piso Plus account, which can be opened via the LANDBANK MBA, with no initial deposit or maintaining balance. Pre-launch activities on 8 October engaged students in interactive missions to promote account opening and digital engagement. The launch also featured a financial literacy session and live demonstrations of cashless transactions using the LANDBANK MBA, highlighting the convenience and security of digital banking. The initiative is expected to result in over 12,000 new account openings and a significant boost in digital transactions at PSU, supporting LANDBANK’s mission to advance financial inclusion in the education sector. LANDBANK President and CEO Lynette V. Ortiz (2nd from left) and Senior Vice President Catherine Rowena B. Villanueva (rightmost), together with Waves for Water Philippines Operations Director Francelline Jimenez (leftmost), turn over 16 filtration systems, 16 handwashing stations, and 32 jerry cans to Palawan State University (PSU) President Ramon M. Docto (2nd from right) as part of the Bank’s Corporate Social Responsibility (CSR) program. The facilities will help address the lack of potable water and handwashing areas in the University for the benefit of students and teachers. Following PSU, LANDBANK plans to expand the Cash-Lite Campus initiative nationwide, fostering digital adoption and financial empowerment among the youth. Through partnerships like this, LANDBANK continues to champion financial inclusion and digital innovation, ensuring students and educators are equipped to thrive in an increasingly digital economy.
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