CATMON, Bulacan – In what was once a predominantly agricultural barangay of Santa Maria, Bulacan, a grassroots initiative that began with a handful of farmers under a sampaloc tree has blossomed into one of the province’s most progressive cooperatives.

Backed by the steadfast support of LANDBANK, Catmon Multi-Purpose Cooperative (MPC) has thrived by growing alongside its community—evolving to meet changing needs while staying true to its agricultural roots.

Growing up in Catmon, Emeliza Laurenciana, now the Chairperson of Catmon MPC, recalls the Cooperative as a constant in a community once surrounded by rice fields and backyard farms.



“It’s all thanks to the unwavering support of LANDBANK that our Cooperative has flourished, allowing us to uplift the lives of so many in our community, including mine,” Laurenciana shared.

From a Tree to a Vision

Catmon MPC’s journey started in 1987, when 26 farmers and livestock raisers came together with a shared mission—to improve their lives and uplift their community through agriculture. Each contributed ₱500, pooling a total initial capital of ₱12,500 that would mark the foundation of what is now a pillar of grassroots development in the area.



“Back then, local farmers struggled with limited access to capital, technical know-how, and reliable markets. We saw those gaps firsthand, and that became our driving force—to build a Cooperative that could offer real, lasting support where it was most needed,” shared Luisito dela Rosa, one of the 26 founding members who now serves as Catmon MPC’s General Manager.

The Cooperative initially focused on livestock production, and with a small grant from the Department of Agriculture (DA), it built a feed mill—a critical asset that improved access to affordable, high-quality animal feeds for farmers across Catmon.

A Timely Opportunity

A pivotal moment in Catmon MPC’s history was when a representative from LANDBANK visited the Cooperative in 1989 and offered financial access. 

“We didn’t let that opportunity pass. Because of LANDBANK, we secured the capital we needed for rice production and other ventures,” said Dela Rosa. 

What started as a single loan to fund agricultural production evolved into a long-term partnership. As the landscape of Catmon shifted from farmlands to residential areas, the Cooperative kept pace by expanding its services to remain a relevant support system for its members. 

Through all these developments, LANDBANK remained a steadfast partner, providing not only financing but also guidance to help the co-op adapt and expand its reach. 

“LANDBANK’s support has always allowed us to think ahead. They helped us adapt as our surroundings changed. We’ve expanded our services not just to sustain livelihoods, but to help our members and their families build better lives,” added Laurenciana.

New Products, New Purpose



Today, Catmon MPC has expanded into dairy production, offering yogurt, flavored milk, and sterilized milk—products that are especially popular among the younger residents in Sta. Maria. The Cooperative also continues to provide financial and livelihood assistance to both long-time members and new households in the community.

“What began under a sampaloc tree has now grown into offices and facilities serving communities across Sta. Maria, Bulacan,” shared Dela Rosa, reflecting on the Cooperative’s journey. 

“To grow with the community means evolving with it. We were founded on agriculture, and that will always be our foundation. But LANDBANK has helped us build on that, expanding our reach without losing sight of where we came from,” he added.

Empowering Through Capacity-Building

Like its partner LANDBANK, Catmon MPC emphasizes capacity-building as a core value. It regularly conducts training programs to equip members with tools to turn financial and livelihood assistance into sustainable, long-term development. 

Today, more than three decades since its founding, with over 14,000 members and an asset base exceeding P900 million, Catmon MPC’s continued growth is rooted in a clear vision, strong leadership, and deep ties to its community. 

Even amid rapid change, it embraces new opportunities, and the Cooperative remains grounded in its original mission: to serve and uplift the community of Catmon. 

The enduring partnership between LANDBANK and Catmon MPC reflects a shared commitment to driving local development. From a modest effort by a small group of determined farmers that has become a multi-sector cooperative, their story stands as an inspiring example of what can be achieved through trust, adaptability, and a shared mission to empower communities and build a more inclusive, sustainable future.

ABOUT LANDBANK

LANDBANK is the largest development financial institution in the country promoting financial inclusion, digital transformation, and sustainable national development. Present in all 82 provinces in the county, the Bank is committed to provide accessible and responsive financial solutions to empower Filipinos from countryside to countrywide.